Comarch will implement CRM and Contact Center at UNIQA

Comarch has signed a contract with UNIQA Group in Poland to implement a new, extended version of Sales Support Portal. An internet platform will enhance insurance sales support and after-sales services of UNIQA customers. The portal is designed for UNIQA insurance agents and Contact Center consultants. The solution consists of Comarch Insurance CRM integrated with Comarch Contact Center.

‘We have recently achieved good sales results - in 2012 UNIQA TU SA was 5th among the best property & casualty insurers in Poland in terms of written premiums. But we want to move forward, we have ambitious goals to achieve, so we constantly improve and develop our products and processes. Insurance business is based on trust that can be only built on positive relationships with customers. A unified policy of building relationships is a real challenge for a large multi-channel sales network. Therefore, we have decided to expand and upgrade Sales Support Portal to reinforce our insurance agents, employees, local units and UNIQA Contact Center consultants. A single, unified platform for servicing customers via various channels is priceless - customers and their cases are distinguishable to every employee regardless of a service channel. We respect our customers’ time and we care for their prompt and efficient service. We have invited Comarch – our reliable partner to cooperate on that project, underlines Bartosz Słupski, Director of Customer Relationship Management at UNIQA Group companies in Poland.    

‘In order to meet expectations of UNIQA, we have just started the implementation of Sales Support Portal. It has been designed according to the latest standards and trends in order to maximize capabilities and functionalities available to sales managers with ease of use not only on desktops and laptops, but also on other mobile devices. Owing to the portal, the sales network will get a tool for a comprehensive and efficient customer service at every stage –offering, issuing and handling policies, on a single platform with a contact center team’, says Maciej Ślósarczyk, Head of Insurance Consulting, Comarch.

The Comarch solution will provide agents and Contact Center consultants with an up-to-date customer profile including their data, multi-channel contact history with UNIQA Group companies and current information about their insurance products and claim statuses. The business functionality combined with customer profiles will ensure efficient analyses of the customer needs and an efficient offering process. The system focuses on the use of customer contact as an opportunity for sales, presenting agents with personalized or special offers and bonuses available for the customers. An important element of the system is a claims register handled entirely by Contact Center consultants, who can communicate with sales network and back-office personnel via Comarch system. From the point of view of the highest service quality standards, the integration of existing IT systems with one single customer service application is crucial.  

More information on IT solution for general insurance >>