2015 Loyalty360 Awards Recognize Achievements in Customer Loyalty

Brands across various industries and sectors were recognized for their dedication to customer loyalty at Loyalty Expo 2015, organized by Loyalty360. At the second annual Loyalty360 Awards, winners were chosen for five different categories of excellence, as well as two overall “360-Degree” awards.

“We’ve introduced the awards at a time when loyalty marketers are hungry to understand what’s truly working to build customer loyalty,” said Mark Johnson, CEO of Loyalty360, in a news release. “New technologies and the opportunity to tap into customer data have created a renaissance in customer loyalty, which many brands are struggling to navigate. With the Loyalty360 Awards we objectively identify the winning strategies and then help those brands tell their stories, in order to educate the market about what’s working.”

Among the winners was Thanks Again®, taking home a Loyalty360 Award for Best Use of Technology and Trends in Loyalty Marketing. Thanks Again, using Comarch’s loyalty platform since 2013, has uniquely established itself as a global loyalty coalition brand. Through direct partnerships with Visa, MasterCard and American Express, Thanks Again uses card-linked technology to connect members of the most popular rewards programs with merchants in airports as well as local businesses. More about Loyalty Systems: comarch.com/trade-and-services/loyalty-marketing/loyalty-management/

Complete list of 2015 Loyalty360 Award winners:

North American 360-Degree Award

Platinum: Best Western Hotels
Gold: Global Hotel Alliance's DISCOVERY
Silver: Sam's Club MasterCard 5-3-1 Cash Back
Bronze: Orange Leaf

International 360-Degree Award

Platinum: Flying Blue
Gold: Vodafone Turkey's Avantaj Cepte
Silver: Vodafone Turkey's KaraKartal
Bronze: The Saudi Investment Bank

Best Use of Technology and Trends in Loyalty Marketing

Platinum: Freshii
Gold: Best Western Hotels
Silver: Wells Fargo
Bronze: Thanks Again

Best Creative Campaign

Platinum: Raley’s Family of Fine Stores
Gold: Best Western Hotels
Silver: HON
Bronze: Sam's Club MasterCard 5-3-1 Cash Back

Best Use of Customer Insight / Voice of the Customer

Platinum: Best Western Hotels
Gold: The Coca-Cola Company's My Coke Rewards for Schools
Silver: HON
Bronze: Global Hotel Alliance's DISCOVERY

Best Customer Experience & Engagement

Platinum: Global Hotel Alliance's DISCOVERY
Gold: AARP's Rewards for Good
Silver: Sam's Club MasterCard 5-3-1 Cash Back
Bronze: Orange Leaf

Best Loyalty or Rewards Program

Platinum: Air Canada
Gold: Caesars Entertainment's Total Rewards Social
Silver: Bavarian Inn
Bronze: Recyclebank