Omnistrategy: The Path to the Customer

It seems that operators in the telecommunications sector have to reinvent service concepts in order to be competitive in the digital world. However, the success of over the top (OTT) players in the digital era is not only driven by their flexibility and the IT tools and software foundations of their business, but also by their ability to translate the facilities and functionalities they offer to the physical world. An example Amazon, a virtual store that uses physical elements to bring its products and services to its customers.

With this in mind, telco operators must adopt new technologies and network concepts such as SDN/NFV and data analysis (Big Data), to launch lifelong concepts such as omnichannel strategies. It was by implementing such strategies that traditional retailers attempted to enable multiple parallel sales channels (in store, or remote, through catalogs and mailings) to reach their customers. New software tools and the telecommunication networks allow telecom companies to reach customers via both physical and virtual channels.

This workshop will show operators in the Peruvian market how to redefine their relationship with their clients to offer them the products and services they want, and as a result to open up new sources of income by maximizing the operator's relationship with their users.

Join Comarch and Telesemana at the workshop, to learn how to use the new technologies to boost your business efficiency, improve customer experience, and take a privileged position in the digital products and services segment.

PLACE: Hotel Atton San Isidro, Lima, Peru

DATE: 30.05.2017

AGENDA (in Spanish) available here: http://www.telesemana.com/workshops/omniestrategia-el-camino-que-debe-llevar-a-la-satisfaccion-del-usuario-lima/#1492011771506-a75a5725-adfe