Comarch Customer Experience Management (CEM) plays a key role in monitoring and managing the quality of telco services. It is a product that monitors and controls customer experience in telecom networks. Covering all aspects of CEM, the solution forms a suite of telecom customer experience management tools for optimizing services delivered to specific groups or even individual customers. This helps service providers move from network/resource and service-focused operations, so they can take a customer-centric approach to mobile customer experience management.
Comarch’s approach to customer experience management in telecoms supplements traditional methods with additional data sources. Operators seeking to improve customer experience in telecom will find all the tools they need in Comarch CEM. Thanks to our system, they will be able to collect and analyze data directly from their telecommunications systems. Passive and active probes are used to monitor the provision of services, including those delivered by third parties. With the consent of users, data collected from devices and applications during the simulation of typical customer behavior can be used to improve the quality of service and, ultimately, telecom customer experience.
Only such a holistic, comprehensive approach to telco customer experience management will bring the desired business benefits in the CEM domain. With this in mind, Comarch’s CEM product covers the entire customer lifecycle, with particular emphasis on the organization, delivery, and use of services. Because Comarch offers a broad portfolio of IT tools in this area (customer complaint solutions, CRM data, social media monitoring, and loyalty management), it’s easy to integrate data from other sources with Comarch CEM. This boosts telecom customer experience management by giving telcos accurate and up to date 360° insight into customer perception and satisfaction.
