Put Your Customer Loyalty into the Next Gear
Don’t get stuck in neutral.
Shift into high gear with a loyalty platform built for the automotive industry
Don’t get stuck in neutral.
Shift into high gear with a loyalty platform built for the automotive industry
Traditional loyalty programs often struggle with limited brand-customer interaction, overemphasis on dealer experiences, and a lack of in-depth customer data. This disconnect hinders their effectiveness. Comarch Loyalty Marketing Platform ushers in a new era of customer loyalty in the automotive industry.
Our platform leverages a powerful combination of scalability, multi-tenancy, and AI-driven personalization to bridge the gap between brands and their customers. With Comarch, you can finally gain valuable customer insights, personalize loyalty experiences, and build stronger, brand-driven relationships that keep your customers coming back for more.
Break Free from Loyalty Roadblocks
CLM’s AI gathers and analyzes customer data for personalized engagement and program optimization.
CLM fosters direct customer engagement through omnichannel communication, building stronger relationships.
Our solution rewards customer behavior, extending beyond traditional dealership interactions.
Comarch Loyalty Marketing offers seamless integration with existing dealership management systems, eliminating data silos and creating a unified customer experience.
Our platform acts as a central hub, orchestrating personalized interactions and delivering a smooth customer journey across all touchpoints.
Comarch’s solution enables multi-channel engagement, fostering deeper customer relationships and program participation.
of used vehicle owners buying new vehicles stay with their brands
of new car buyers are undecided about their next brand
customers believe that brand loyalty would increase if companies encouraged and implemented better strategies
Learn more about the main modules of the Comarch Loyalty Marketing Platform
Promote your partners, monetize customer data, and scale up your loyalty program.
Unified customer journey among a number of connected services.
Include badges, points, and contests to enhance engagement and participation.
Especially valuable for low-frequency interactions, this feature allows family members to pool loyalty points for easier rewards on vehicle purchases, services, and accessories.
Connect your loyalty programs with various customer touchpoints, including online (Android Automotive OS) and offline (Dealerships point) channels.
Comarch Loyalty Marketing is a unified solution enabling different marketing departments to efficiently run both local and global campaigns.
At Comarch, we're already using AI to deliver revolutionary automotive loyalty programs. Our platform goes beyond traditional loyalty models, hyper-personalizing rewards and communications based on individual driver preferences and behavior. With Comarch Loyalty Marketing, you can prevent fraudulent activity, thanks to AI-powered detection tools, ensuring the integrity of your program.
Moreover, you get to meet MAIA (My Artificial Intelligence Assistant), your intelligent AI assistant built into the Comarch Loyalty Marketing platform. MAIA simplifies program management, automates tasks, and provides data-driven insights to optimize your loyalty strategy.
This powerful combination of AI features empowers you to deliver a more engaging, secure, and data-driven loyalty experience for your drivers.
Forget generic promotions! Our Promotion Engine leverages AI to personalize loyalty rewards and guide drivers toward their next purchase decision.
Upcoming RFP? More info about product and services? Talk integrations? Need a price estimation?
“2023 Market Guide for CSP Revenue Management and Monetization Solutions”
“The Forrester Wave™: Loyalty Technology Solutions, Q1 2023”
Loyalty360 Award for Top CX Strategy
Ditch the generic loyalty programs and ignite customer loyalty in the automotive industry. Comarch offers a seamless integration process. Our Loyalty Marketing Platform works with your existing tech stack for a smooth launch. We understand your unique needs – leverage our expertise or trusted partners for custom API integrations.
Take your loyalty strategy to the next gear!
Fuel your automotive loyalty program with seamless connectivity
CLM integrates seamlessly with your existing automotive ecosystem, including dealer management systems (DMS), customer relationship management (CRM) platforms, and mobile apps. This ensures a smooth experience for both you and your drivers.
of industry experience
offices in over 33 countries
processed loyalty transactions
members of loyalty programs
FEATURED CASE STUDY
Seeking digital optimization, Renault Retail Group Warsaw leveraged Comarch PowerCloud to migrate their IBM systems to a secure, public cloud environment. This move allowed Renault to benefit from pay-as-you-go flexibility and dynamic scaling, optimizing their IT infrastructure and driving cost reduction.
Comarch Loyalty Marketing Platform prioritizes security, safeguarding your valuable customer data and fostering trust in your brand – every mile of the way.
Leveraging industry-leading security protocols, we hold relevant certifications and conduct regular penetration testing to ensure the safety of data. Features like multi-factor authentication offer an extra layer of protection for your program and customers.
Our platform utilizes advanced AI and Machine Learning algorithms to identify anomalies in customer behavior specific to the automotive industry. This includes detecting suspicious parts purchases, service requests, or redemption activity. Take swift action and prevent fraudulent activities before they impact your business.
Set up a free 30-minute session with one of our industry experts
Describe your case and learn the basics about our product
Mariusz Kolasa Loyalty Consulting Director |
Tell Us Your Case 💬
Upcoming RFP? More info about product and services? Talk integrations? Need a price estimation?
Automotive loyalty revolves around positive ownership experiences. Factors like reliability, safety, brand reputation, engaging service departments, and personalized after-sales offers all contribute to customer loyalty.
Building loyalty in the automotive sector requires a focus on customer satisfaction throughout the ownership journey. This means offering reliable vehicles, excellent service experiences (including convenience and fair pricing), and personalized communication that caters to individual needs and preferences.
Key metrics for measuring automotive loyalty include customer repurchase rate, service department retention rate, customer satisfaction surveys, and brand advocacy (positive word-of-mouth recommendations). Tracking these metrics helps identify areas for improvement and gauge the effectiveness of loyalty programs.
AI can personalize rewards based on driving habits and maintenance needs, predict potential service issues, and offer proactive customer support. Additionally, AI can analyze customer data to identify churn risks and optimize loyalty programs for maximum engagement.