Sometimes a single B2B/ B2C brand can have multiple, disconnected loyalty reward programs to drive different business objectives

Our new normal is something nobody expected in their wildest dreams.

The Making Of A Modern, Cloud-driven Loyalty Platform – From The Idea To The Final Product.

Comarch Wins Award for Best Supplier Innovation at the 2020 Loyalty Awards

Loyalty practices and programs have traditionally been associated with engaging individual consumers.

Today’s customers expect supreme services and an easy way to achieve their goals.

Machine learning techniques enable marketers to go beyond traditional personalization methods by processing huge datasets and detecting patterns within customers’ behavior.

Large-scale loyalty platforms process millions of transactions originating from hundreds of locations while managing thousands of member accounts at any given moment.

The concept of personalizing marketing activities goes back to the 1990s. However, simply targeting an offer based on manually pre-defined segments or personalizing a message by using the recipient’s name is no longer enough to engage the desired audience.