Jessica Lavigne on Loyalty Personality Quiz

How many loyalty apps does a CRM expert really have on their phone? Do they chase rewards, or do brand values keep them engaged?

This week, our Loyalty Personality Quiz puts Jessica Lavigne, Senior Customer Loyalty Consultant at Comarch, in the hot seat. She shares her take on the biggest challenges in loyalty today, the strategies that truly engage customers, and what the future holds for customer relationships.

From immediate vs. gradable rewards to paid vs. emotional loyalty, Jessica breaks down what really makes programs work—and how she sees her own relationship with brands.

Curious to see which Loyalty Personality she got? Watch the full video now!