Latest posts

What kind of loyal customer are you? This is the question we’re asking Joanna Witsch from Alshaya Group in the second episode of our Loyalty Personality Quiz 2.0.

Struggling with low-frequency purchases and few opportunities to interact with a client, automotive is one of the toughest industries to build customer loyalty in. Fortunately, there are some ways to get around these challenges.

We’re back with the 2nd season of our hit series, Loyalty Personality Quiz. This edition of our loyalty challenge will be kicked off by Sam Calcagno – Product Marketing Manager of Loyalty at Comarch.

Discover the importance of CLV prediction for business success. Learn how to calculate customer lifetime value and leverage AI for accurate forecasting.

Recent research published by The Wall Street Journal leaves no doubt — U.S. consumers’ perception of CX offered by global brands is lower than ever. In fact, it’s now the worst it’s been since the Forrester CX Index was first created. 2024 marks the third year in a row when the perception of customer service quality keeps on dropping. Is there anything brands can do to turn that tide?

You don’t need to be an e-commerce or tech expert to encounter artificial intelligence (AI) recommendation engines online. Imagine yourself browsing the internet for a specific product and suddenly encountering a popup displaying that exact item. That’s the magic of AI. Utilizing these recommendation engines offers a mutually beneficial solution: they anticipate consumer needs more effectively, leading to improved conversion rates and bolstering customer loyalty.

What is churn prediction and why is it so important for your brand? Read a comprehensive guide on how to predict and prevent customer churn effectively with AI and ML.

Customer Acquisition Cost is a critical metric for your business. Learn how to understand, calculate and reduce CAC with methods that can be easily integrated into your loyalty management tools.

Customer data is power – but it’s AI that takes this power to the next level. By implementing AI & ML technologies to collect and analyze information about your consumers’ habits, likes, and dislikes, you can reach revolutionary depths of loyalty and engagement.