Latest posts

Discover solutions that fuel customer loyalty in the gas stations sphere. Watch our video about the top features of loyalty programs in fuel retail.

Customers want sustainability – both in products and relationships with brands. Here is how to offer both and truly connect through shared values.

The term “personalization” is constantly used in the marketing world, but what does it really mean for customer experience? Let's explore what marketing personalization is, as well as some examples of how you can use it to drive loyalty.

From the end of the third-party cookies to further AI advancements, 2024 is definitely shaping up to be an exciting and challenging year. Prepare yourself for the upcoming changes with our list of the most important trends to emerge in loyalty marketing.

Customer lifecycle management done right can facilitate your loyalty program and boost your company’s profits. Learn which strategies can help you get there.

Wrapping up the first season of our Loyalty Personality Quiz is Mateboho Malope – the Group Loyalty Executive at Vodacom. Curious to discover what kind of loyal customer she is?

Inflation has caused a massive rift in consumer behavior, prompting grocers and supermarkets worldwide to consider the implications of rising prices on grocery store loyalty.

Ready to discover the loyalty world like you’ve never seen before? It’s possible with our Loyalty Personality Quiz – this week featuring Bill Hanifin, the CEO and Managing Director of the Wise Marketer.

Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for engaging, and retaining customers as your brand connects with them through data-driven strategies.