Loyalty Personality Quiz ft. Joanna Witsch from Alshaya Group

What kind of loyal customer are you? This is the question we’re asking Joanna Witsch from Alshaya Group in the second episode of our Loyalty Personality Quiz 2.0.

There’s no universal reason why customers become loyal to a brand. Sure, in most cases, it’s about the benefits, but the approach to these benefits varies by each individual member.

Do you prefer immediate or gradual rewards? Are you willing to pay for a program subscription to get that extra bonus? What’s the best type of loyalty reward?

Based on these questions, we’re able to assess a customer’s approach to loyalty programs and, ultimately, what we call their loyalty personality type.

This is what we do each week with our Loyalty Personality Quiz – a recurring challenge in which we ask top professionals from the loyalty world a series of questions regarding their attitude towards loyalty programs. 

This time, our guest is Joanna Witsch - Head of Loyalty Product & Operations at Alshaya Group.

What’s her loyalty personality type?

Find out below!