Maria Wróblewska on Loyalty TV: “Don’t Be Afraid to Use AI”
- Published
- 2 min reading
Maria Wróblewska, Director of Artificial Intelligence Department at Comarch, was recently a guest on Loyalty TV with host Paula Thomas! Maria offered guidance for customer loyalty professionals looking to integrate AI into their strategies. With nearly 15 years at our company, Maria’s journey has taken her from salesperson to consultant and now to AI product owner, showcasing her deep understanding of customer loyalty.
As marketers increasingly recognize the potential of AI, demand is growing. During the interview, Maria noted that what once made chatbots annoying has transformed into a powerful tool for building loyalty, helping businesses better connect with their customers. And chatbots based on large language models are a good place to start with AI!
No matter if you are the user or a member of the related program, you expect to have a chatbot or assistant on the page right in front of you. This is quite easy to develop, to be honest. So, start with data or start with chatbots and assistants, and you will see how this improves your work and enhances the user experience for your members Maria Wróblewska, AI Solutions Coordinator at Comarch |
Maria explained how Comarch’s Loyalty Marketing platform utilizes AI to analyze high-spending customers, those at risk of churning, and clients with high Customer Lifetime Value (CLV). By leveraging AI, companies can receive tailored recommendations on how to engage specific segments of their audience effectively. For instance, loyalty marketers can quickly inquire MAIA (My Artificial Intelligence Assistant) about daily enrollment metrics, and AI will deliver real-time data and actionable next steps.
She also provided tips for those struggling with personalization, affirming that AI can enhance hyper-personalization, customer service, and fraud prevention. However, she cautioned that these applications must continue to evolve, stating:
In the next year or two, hyper-personalization and fraud prevention alone won’t be enough. We need to think about something new and something more. Maria Wróblewska, AI Solutions Coordinator at Comarch |
Tune in to this interesting episode of Loyalty TV! It’s great for marketers and anyone interested in AI.
To further support customer loyalty professionals, Maria is promoting her ebook, "How AI Personalization Drives Customer Loyalty," which offers deeper insights into effectively leveraging AI. You can download Maria’s ebook to take your first steps toward AI-driven customer loyalty today.
How Does AI Personalization Drive Customer Loyalty?Hit the link below to learn about it from our new e-book.
|
