Suri Singh from ENOC Discusses Loyalty Innovation and Customer Experience on Blind Loyalty Challenge

Emirates National Oil Company Group (ENOC), Comarch's partner in the UAE, was recently featured on the Blind Loyalty Challenge with Suri Singh, Head of CRM and Loyalty at ENOC.

In the interview with Amanda Cromhout, Singh discussed key topics in loyalty programs, including instant earn and burn capabilities as a major innovation in fuel rewards programs:

For the fuel industry, the ability to instantly earn and burn was always a challenge, and that is something that has now fallen in place with the advent of technology. As simple and basic as it may sound, I think this has brought about an immense amount of data in the fuel industry and allowed many fuel businesses to start offering real-time rewards, which didn't happen in the past.

Moreover, Suri and Amanda discussed:

• The tension between customer satisfaction and program finances when it comes to points expiry.
• Favorite resources for loyalty professionals, including Amanda Cromhout's book "Blind Loyalty" and Fredrick Reichheld's articles on direct marketing.

This interview highlights the importance of innovation and customer focus in loyalty programs. By staying informed about the latest trends and keeping the customer experience at the forefront, loyalty programs can achieve greater success.

Don't miss out on Suri Singh's insights – watch the video now