Comarch at Loyalty Connect Dubai 2024: Highlights from the Event

This April, the Comarch team took part in the Loyalty Connect Global 2024, an exclusive event dedicated to revolutionizing the global customer loyalty scene. As one of the sponsors, Comarch not only contributed to the event’s success but also marked its influence by showcasing our innovative solutions and sharing expert insights.

About Dubai Connect
Held over two days in Dubai, Loyalty Connect brought together over 40 exhibitors and key brands from the MarTech, SaaS, and agency sectors. The event was designed as the premier platform for global industry leaders to create partnerships and explore new avenues for driving growth and innovation in loyalty marketing.

Loyalty Connect Global 2024 was not only a platform for showcasing the latest innovations but also a celebration of industry achievements, culminating in an awards ceremony recognizing the top 10 global brands for their outstanding contributions to loyalty marketing.

Comarch and Coalition Loyalty
Featuring the latest technological advancements and services, the Comarch booth provided a hands-on experience for attendees to discover how cutting-edge solutions can enhance customer engagement and loyalty strategies.

One of the highlights of our company’s participation was the insightful presentation delivered by Wojciech Kempny, Comarch’s Consulting Director for GCC/Africa/APAC. His talk, titled "Coalition Loyalty Program Setup - Challenges and Pitfalls," delved deep into the complexities of creating and managing coalition loyalty programs. Kempny shared invaluable knowledge and practical tips on overcoming common challenges and navigating coalition loyalty. His expertise not only enlightened attendees on potential hurdles but also offered guidance on how to tackle these challenges to ensure program success.

The event proved to be an essential meeting point for anyone looking to stay ahead of loyalty trends and innovations, offering rich opportunities for networking, learning, and growth.