Comarch User Group 2025

Speakers

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  Krzysztof Krawczyk Partner at CVC Capital Partners
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  Jarosław Mikos CEO Comarch
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  Michał Mędrala Vice President, Director of the Services Division at Comarch
• 
  Marcin Kaleta Vice President, Director of the Telecommunications Division at Comarch
• 
  Andrzej Przewięźlikowski Vice President, Director of Financial Services Division
• 
  Amanda Cromhout Founder & CEO Truth CADipL
• 
  Major General Dr. Roman Polko Polish officer and the commander of the special forces unit GROM
• 
  Aleksandra Przegalińska Vice-Rector for Innovation and AI at Kozminski University
• 
  Piotr Kozłowski VP Consulting, Airline/Travel Loyalty, Certified Loyalty Marketing Professional™ (CLMP)
• 
  Adam Beldzik E-INVOICING/EDI Business Unit Director
• 
  Marlena Półrola Senior Loyalty Consultant at Comarch
• 
  Aleksandra Wójcik VP, Delivery Portfolio Lead for German and French clients at Capgemini BSv
• 
  Ellen Cortvriend Partner PwC Belgium | Global E-invoicing and E-reporting CoE Lead
• 
  Miguel Morgado Head of Operations Transformation at Eutelsat Group
• 
  Peter Burns Director of Marketing & Digital for Heathrow Airport
• 
  Jos Wellema Senior Global Project Manager at PP-Group
• 
  Tomasz Kopera IT Director at Cellnex Poland
• 
  Kristian Kolstad CTO at Spenn Group
• 
  Monika Kołos-Lembas P2P Senior Process Architect at Lufthansa Group
• 
  Patrick Rott Domain Owner at METRO Digital
• 
  Pedro de Sousa Avelino CIO, CTO at FWD Thailand
• 
  Bernard Fenech COO & CIO Officer at Oney Insurance (PCC) - Oney Group / BPCE Group
• 
  David McKinnon IT Chief, Systems Engineer (retd.) and Principal Project Manager at PG&E
• 
  Robrecht Driesen Business Process Manager at Agfa n.v.
• 
  Matthew Goldsmith Director at Health Pulse Services Limited, Managing Director at Trawick International GmbH
• 
  Jan Kastory Founder of Astroya
• 
  Małgorzata Moderacka Product Manager Comarch Digital Insurance at Comarch
• 
  Tomasz Jędroszkowiak Insurance Business Unit Director at Comarch
• 
  Marcin Kozłowski Chief Revenue Officer at Vintom
• 
  Mark Mandula Chief Learning Officer at BCR Publishing, Senior Vice President at United Capital Funding
• 
  Mateusz Czarnecki Head of Product Management at Comarch
• 
  Bram Fouache Partner at Deloitte
• 
  Markus Körberg Head of Dynamics 365 Development and Operations at Scania Commercial Operations
• 
  Paula Thomas Founder and CEO - Let's Talk Loyalty
• 
  Fionna Ronnie Head of Customer and Loyalty at TFG
• 
  Debbie Hofman Global VAT Manager and Environmental Tax Manager at Agfa
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  Maciej Sałata SME & Corporate Banking at Comarch
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  Marek Gajewski Chief Technology Officer at Japan Green Stamp Co.,Ltd. and Co-founder/CTO of CS2 Cyber Security Consulting Services
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  Mohamad Dakalbab Director OSS - Inventory & Controllers at DU
• 
  Peter Redan Ramirez Partnerships Manager at Globe Telecom
• 
  Araz Aliyev Head of Loyalty Programs at Azerbaijan Airlines
• 
  Bijou Daniel Head of Product - Loyalty and Operations at Alshaya Group

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Krzysztof Krawczyk Partner at CVC Capital Partners

Krzysztof Krawczyk is the head of the Warsaw office and a Partner at CVC Capital Partners, one of the world’s leading private equity and investment advisory firms. Krzysztof Krawczyk has over 26 years of experience in the private equity industry in the Central and Eastern European market. Before joining CVC Capital Partners, Krzysztof Krawczyk was a managing partner at Innova Capital, a private equity firm investing in mid-sized companies in Central Europe. Between 1996 and 1997, he worked as an analyst in the advisory division of the Japanese investment bank Daiwa, and from 1998 to 2000, he was a senior investment analyst at Pioneer Investment Poland. He has led investments in numerous companies across sectors such as telecommunications and media, manufacturing, logistics, and healthcare, including both private and publicly traded companies. He has served, or still serves, on the supervisory boards of several publicly traded companies, including Wirtualna Polska Holding S.A. and STS Holding S.A. He is also a member of the Polish Business Roundtable, a board member of the TVN Foundation and the Polish Business Roundtable Foundation, as well as a council member of the venture philanthropy fund “Valores” Foundation. From 2015 to 2020, Krzysztof Krawczyk served as Vice President of the Board and Treasurer of the Polish Private Equity and Venture Capital Association (PL: PSIK). Krzysztof Krawczyk is a graduate of the SGH Warsaw School of Economics, where he earned a degree (with distinction) in Finance and Banking. Additionally, he completed an executive program at Harvard Business School.

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Jarosław Mikos CEO Comarch

Jarosław Mikos graduated in law from the Faculty of Law and Administration of the University of Warsaw. He started his professional activity in 1995 at Deloitte & Touche in the Economic Advisory Department. From 1996, he worked at Coopers & Lybrand as a senior consultant. From 1997 to 1999, he was a manager in PwC's London office and then deputy director in PwC's M&A and Privatisation Department. Since 2000, he has been involved with Energis Poland, first as a Member of the Management Board responsible for business development, then as CFO, and since 2002 as CEO of this company. In 2005, he led the merger of Energis Polska with GTS Polska, remaining Chairman of the Board. Between 2006 and 2010, he ran his own investment business. From 2011 to 2013 he was President of Magna Polonia, where he led the restructuring process of the fund, and from 2013 to 2017 he was associated with the Wirtualna Polska Group as Chairman of the Supervisory Board delegated to supervise the Company's Management Board. At the end of 2017, Jarosław Mikos became CEO of Polskie ePłatności S.A., one of the two largest payment terminal operators on the Polish market. From November 2021, as Chairman of the Supervisory Board and then President of the Management Board, he headed IAI S.A., a company specialising in the supply of software for, among other things, online shops. He has been involved with WeNet for the last 2 years, initially as a member of the Supervisory Board and since June 2023 as CEO. On 8 December 2024, he became a member of the Supervisory Board of Comarch S.A. On 6 February 2025, the Supervisory Board of Comarch SA appointed him President of the company's Management Board.

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Michał Mędrala Vice President, Director of the Services Division at Comarch

Michał Mędrala graduated with a Master's degree in Electronics and Telecommunications, specializing in Telecommunications Networks, from AGH University of Science and Technology in Cracow in 2006. Already during his studies he started working for the Polish telecommunications operator ERA GSM, where he gained experience and knowledge in the field of maintenance, planning and optimization of telecommunications networks. In 2008, he completed postgraduate studies at the University of Economics with a major in European Managerial Studies. In 2009, he began working with Comarch S.A. on a major transformation project for EPLUS in Germany. Over yhe past 15 years, he has held many important roles in the company's Telco sector such as Chief telecom network expert, telecom solutions architect, consultant, product manager, head of product management. For the last 7 years, he has manager the consulting and pre-sales department of Comarch OSS solutions, supporting the management of telecommunications networks of the largest network providers around the world includig Telefonica, Orange, Vodafone, du, KDDI, NTT and others. Over the past 10 years, he has been instrumental in the development of Comarch's solutions for the telecommunications sector, which is now one of the leading applications for managing telecommunications networks.

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Marcin Kaleta Vice President, Director of the Telecommunications Division at Comarch

Marcin Kaleta is a graduate in computer science from the Cracow University of Technology. In 2010, he joined Comarch as a programmer in telecommunications projects. In 2015, he took on the role of Solution Manager, building BSS solutions for clients in Europe and North and Latin America. From 2016 to 2018, he was responsible for the DevOps and Managed Services aspects of corporate banking projects in the Finance, Banking and Insurance (FBU) sector.From 2018 to 2023, Marcin Kaleta was Director of Innovation of the Comarch Group and Director of the Central Competence Teams. In 2020, he took over the Egeria Business Unit in the APUS sector in parallel. From 2021, he chaired the Cyber Security Council at Comarch. In 2023, he became Director of the Telecommunications Sector.

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Andrzej Przewięźlikowski Vice President, Director of Financial Services Division

Andrzej has an Engineering MBA and a Master’s Degree in IT, he has been working at Comarch since 1998 – starting as a programmer and system designer. In 2003, he moved to the US where he worked as a solution manager – building BSS/OSS solutions for customers in both North and Latin America. Armed with the market knowledge he gathered during that period, he returned to Poland to work as product manager in the Telecommunications sector in the areas of real-time service control systems, business process management and self-service solutions. In 2005, he became a manager of Comarch’s Strategic Research Center, where his main role was to create visions of new market areas and products, and coordinate Comarch’s participation in research projects. Since 2006, he has also held the position of Chief Technology Officer of Comarch SA At the end of 2007, he decided to move closer to the business side of IT and joined the Loyalty & Airlines Systems group in Comarch – taking the position of Application Consulting Director and transformed the organization to offer a wider range of products. Since 2015 Director of Financial Services Division and Management Board Member Comarch SA.

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Amanda Cromhout Founder & CEO Truth CADipL

Amanda Cromhout is the CEO and Founder of Truth - a global consultancy based in Cape Town. She is the Academic Director of Customer Academy, Truth’s international loyalty training academy and is recognised as International Loyalty Personality of the Year – 2023 at The International Loyalty Awards and ‘Best Loyalty Professional in 2024 by Aspioneer. Amanda is the author of a compelling business-read called Blind Loyalty – 101 loyalty concepts radically simplified. She is a judge on The International Loyalty Awards and Founder / Judging Chair of The South African Loyalty Awards. Amanda Cromhout is the Founder of the Blind Loyalty Trust and co-Founder of The KIKA Trust.

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Major General Dr. Roman Polko Polish officer and the commander of the special forces unit GROM

Major General Dr. Roman Polko is a Polish officer and the commander of the special forces unit GROM. He previously served as the chief of the Bureau of National Security and holds a doctorate in military science. Throughout his military career, he has commanded subordinate units behind enemy lines in the former Yugoslavia, Kosovo, and Iraq. He is qualified as an Airborne, Ranger, and Pathfinder. After retirement, he joined as an adviser to the presidential group working on national security strategy. Currently, he is a member of the Security and Defence Council. He is an active sportsman, as well as a ski and parachute instructor. He runs marathons, competes in triathlons, and plays hockey.

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Aleksandra Przegalińska Vice-Rector for Innovation and AI at Kozminski University

A pioneering force in AI research and academic innovation, she currently serves as the Vice-Rector for Innovation and AI at Kozminski University, where she also holds the position of Associate Professor with habilitation in management and organizational sciences. Her academic journey spans prestigious institutions, having earned her PhD in the philosophy of artificial intelligence from the University of Warsaw and graduated from The New School for Social Research in New York.Since 2016, she has been conducting groundbreaking research at the Massachusetts Institute of Technology in Boston, while also serving as a Senior Research Associate at Harvard’s Center for Labor and Just Economy. As Scientific Advisor to Campus AI, she brings her extensive expertise to shape the future of artificial intelligence education and research.Her research interests encompass the broad spectrum of artificial intelligence, with particular focus on natural language processing, machine learning, social robots, and wearable technologies. This diverse expertise allows her to bridge the gap between theoretical foundations and practical applications in the rapidly evolving field of AI.

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Piotr Kozłowski VP Consulting, Airline/Travel Loyalty, Certified Loyalty Marketing Professional™ (CLMP)

Piotr Kozlowski is an airline/travel loyalty and marketing specialist. He graduated from the Jagiellonian University in Krakow with a master’s degree in Business Management (major: tourism management). Furthermore, he completed an airline industry training at the International University of Applied Sciences Bad Honnef – Bonn. Moreover, he obtained a number of IATA professional certificates. He started his carrier in aviation in ground handling company at Krakow Airport. It has been followed by a number of assignments at Lufthansa Consulting GmbH in Cologne and Frankfurt/Main. Between 2009 and 2012 he has been working as an aviation development consultant for an airport start-up project in Poland and in April 2012 he became a Business Solution Manager at Comarch, where he was responsible for loyalty and CRM products for travel industry. Currently he is acting as Vice President of Consulting Division at Comarch – Services Sector, with the key focus on travel loyalty business. Additionally, he is an aviation management lecturer at the University of Information Technology and Management in Rzeszow, as well as the Jagiellonian University in Krakow.

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Adam Beldzik E-INVOICING/EDI Business Unit Director

He began his career at Comarch in 2005, holding managerial positions in key areas of the ERP and Services sectors. In 2006, as a center director, he expanded Comarch's Business Intelligence department. Over the next 5 years, as the director of the ERP subsector, he managed ERP production and oversaw the development of international operations in countries such as France, Ukraine, the USA, and others. In 2010, he transitioned to the Services sector, assuming the position of head of the Business Unit. Since 2017, he has led Comarch's E-Invoicing/EDI Business Unit, where he is responsible for the product development strategy, the cloud-based B2B platform for document management and business process digitization, and the international business development of this solution. In 2024, alongside with his team, he was promoted to Head of the E-Invoicing Subsector. He holds a degree in Computer Science from the Silesian University of Technology.

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Marlena Półrola Senior Loyalty Consultant at Comarch

Senior Loyalty Consultant, with over 9 years of MarTech experience. As a marketing professional with a deep understanding of loyalty strategies and industry trends, she advises brands in shaping best-in-class customer engagements technics.

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Aleksandra Wójcik VP, Delivery Portfolio Lead for German and French clients at Capgemini BSv

Aleksandra is a Manufacturing and HiTech Delivery Portfolio Lead with 23 years of experience in the outsourcing business. Currently, she is responsible for overseeing the delivery of Finance & Accounting and Digital Procurement services for 14 multinational clients, managing a team of over 1,000 FTEs across 9 delivery centers. She has developed competitive digital solutions for clients and played a key role in sales support, contributing to due diligence, sales pursuits, and assignments across the US, India, China, Brazil, and Europe.

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Ellen Cortvriend Partner PwC Belgium | Global E-invoicing and E-reporting CoE Lead

Ellen is a Partner in the ITX team in Belgium, with +15 years of experience in EU VAT, e-invoicing, e-archiving and e-reporting requirements. She is heading up the Centre of Excellence on global e-invoicing and e-reporting requirements, and has, within this capacity, been working on international projects with the Global PwC Network in over 100 countries.

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Miguel Morgado Head of Operations Transformation at Eutelsat Group

Miguel Morgado is a seasoned professional with over 15 years of experience in driving innovation and operational excellence in the telecommunications and satellite industries. As the Head of Operations Transformation at Eutelsat, he leads initiatives focused on enhancing service quality, operational efficiency, and customer experience through the integration of advanced technologies and process optimization.Miguel's expertise lies in the development and implementation of AI-powered solutions for satellite communications, with a particular focus on unified alarm management for both Low Earth Orbit (LEO) and Geostationary Earth Orbit (GEO) satellite constellations. His work has been instrumental in improving the reliability and performance of Eutelsat's global network, ensuring seamless connectivity and superior service delivery to clients worldwide.Prior to his current role, Miguel held various leadership positions at Eutelsat, including leading the Data and Performance Eutelsat Team, where he was responsible for the development and management of advanced data platforms and machine learning initiatives. His contributions have been pivotal in advancing Eutelsat's position as a leader in satellite communications.Miguel is also an active participant in industry forums and conferences, sharing insights on the transformative potential of AI and machine learning in the telecommunications sector. His passion for innovation and commitment to excellence have made him a respected figure in the industry.

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Peter Burns Director of Marketing & Digital for Heathrow Airport

Peter Burns is the Director of Marketing & Digital for Heathrow Airport. An award winning eCommerce & marketing executive, Pete has experience in creating & implementing strategies to drive sales & improved customer experience for brands including P&O Cruises, Waitrose, Virgin Atlantic & Singapore Airlines.

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Jos Wellema Senior Global Project Manager at PP-Group

Experienced business manager with over 20 years of experience in the information technology and services Industry, specializing in B2B integration and supply chain eCommerce solutions.

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Tomasz Kopera IT Director at Cellnex Poland

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Kristian Kolstad CTO at Spenn Group

With two decades of experience in the tech industry, Kristian specializes in executive leadership, SaaS development, R&D, and product management. His C-suite experience spans disciplines such as change management, cross-boundary leadership, and deep commercial and financial acumen, consistently aligning tech innovation with organizational goals. Having led senior teams, built multi-site tech organizations, and delivered transformative projects, Kristian has played a key role in driving company growth and doubling its size. He consistently prioritizes collaboration, innovation, and customer experience, navigating dynamic environments with passion and persistence, and maintaining a strong commitment to progress and results.

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Monika Kołos-Lembas P2P Senior Process Architect at Lufthansa Group

P2P Senior Process Architect responsible for setup Inbound Channel strategy including legal e-Invoicing for LH Group.

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Patrick Rott Domain Owner at METRO Digital

Domain Owner with over 10 years of IT experience. Focus on strategic thinking and analysis of stakeholder needs. Main content areas are supplier invoice management, E-Invoicing, indirect- and service procurement as well as SAP BW. In addition, currently responsible for implementation of corporate E-Invoice approach at METRO as IT-Lead.

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Pedro de Sousa Avelino CIO, CTO at FWD Thailand

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Bernard Fenech COO & CIO Officer at Oney Insurance (PCC) - Oney Group / BPCE Group

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David McKinnon IT Chief, Systems Engineer (retd.) and Principal Project Manager at PG&E

David specializes in evaluating and addressing intricate business challenges and process enhancements that extend across functional departments, disciplines, and systems. David has over 35 years of experience in IT and utility operations at Pacific Gas and Electric Company. During his career at PG&E, David served in several capacities including utility capital improvements project manager, division support service manager, manager of IT infrastructure project delivery, manager of IT application project delivery Center of Excellence, and chief of staff to the vice president of IT infrastructure operations, driving cross department planning, budgeting, and process improvement. David retired in 2018 as a chief solution engineer. In 2020, David was appointed as the principal project manager to deliver PG&E’s Operations Support System - Telecom Network Portal Project, a complex, multi-year effort. Additionally, this year David was appointed as the change management leader for PG&E’s Electric Vehicles Socket of the Future Project. David served 5 years with the United States Naval Mobile Construction Forces (Seabees) with deployments in the US Pacific Territory and the British Indian Ocean Territory.

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Robrecht Driesen Business Process Manager at Agfa n.v.

Robrecht has over 40 years of experience at Agfa n.v. in order management and supply chain. Acting Project Manager for the rollout and support of SAP and e-invoicing projects worldwide, bridging BIZ and legal requirements towards the responsible IT teams.

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Matthew Goldsmith Director at Health Pulse Services Limited, Managing Director at Trawick International GmbH

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Jan Kastory Founder of Astroya

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Małgorzata Moderacka Product Manager Comarch Digital Insurance at Comarch

Product Manager of Comarch Digital Insurance for 7 years, focused on expanding the insurance front-office solution with great user experience and omnichannel customer journey build in. On a daily basis she cooperates with the R&D team, UX specialists, implementation, consultants, account managers, marketing and analytics companies, which allows her to gain requirements and experiences from many different areas and business perspectives. Małgorzata has a Master's degree in Economics and Management. She completed Business Analyst postgraduate studies.

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Tomasz Jędroszkowiak Insurance Business Unit Director at Comarch

In Comarch since 2003, starting as a programmer in various projects. After 2 years, he moved to the area of the insurance industry, which he has been developing for over the last 17 years.

He builds his professional background by successfully implementing strategic projects with Clients from the insurance industry around the world, such as Swiss Life, AXA Assurances Luxembourg, ONEY, and UNIQA. Focused on digital transformations, the Cloud, and UX / UI, he delivers arguably one of the best solutions for the insurance industry. Tomasz holds a master's degree in computer science.

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Marcin Kozłowski Chief Revenue Officer at Vintom

Marcin Kozłowski is an accomplished business leader with over a decade of experience in driving revenue growth, business strategy, and product-market fit. As the Chief Revenue Officer at Vintom, he has played a pivotal role in scaling the company's global footprint, successfully expanding its operations into more than 30 international markets, including the United States, the United Kingdom, France, the Czech Republic, Slovakia, Mexico, Singapore, Vietnam, Thailand, and Taiwan. His expertise lies in developing go-to-market strategies, forging high-impact partnerships, and leading international business expansion efforts. Prior to joining Vintom, Marcin led global soft-landing programs for over two years, managing the prestigious Ready To Go! initiative, which facilitated market entry programs in Silicon Valley, London, Shanghai, and Tel Aviv. These programs provided growth-stage startups with essential business development opportunities, investor access, and mentorship in some of the world's most competitive markets. Marcin is an active member of Tech London Advocates, a global network of senior technology leaders, investors, and policymakers. Throughout his career, he has collaborated with Google Campus (London, Mountain View, Warsaw), Techstars London, US Market Access Center, D-Lab by Kimberly Clark, Co-Way (China), and numerous other organizations dedicated to fostering innovation and entrepreneurship. He holds a Master’s degree in Economics from Lancaster University (UK). As a thought leader, he contributes to various industry publications, including the Poland China Business Magazine. Beyond his professional pursuits, Marcin is passionate about endurance sports and martial arts—he is an ultramarathon trail runner, a Sambo practitioner. Plays cello. He is also a proud father of two.

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Mark Mandula Chief Learning Officer at BCR Publishing, Senior Vice President at United Capital Funding

Mark is an internationally recognized factoring expert, speaker, author, serial entrepreneur, and servant leader. He was Senior Vice President of United Capital Funding, a Tampa Bay, Florida B2B and B2G SME commercial finance professional services firm. He was Principal/ Managing Partner from 2000 to 2017 when the firm was acquired and has also served in a National Sales Director capacity. Since formation, United Capital grew eighty times in annual employed capital to B2B and B2G SMEs and now has NFE of US$1 Billion. Mark has also become an equity owner of BCR Publishing and currently serves as Chief Learning Officer. In this new role, he will lead the expansion of programs and best of breed events for BCR on a global basis. He believes that “power in knowledge, but only when shared.” Effective January 1, 2025, anticipates investing his time speaking and teaching SMEs and others globally on the power of factoring and other topics of current interest. Prior to joining United Capital in 2000, he was principal and shareholder in an investment banking firm that completed over 200 bank industry mergers and acquisitions over a 20+ year span. Following that, he was owner and CEO of a leading credit industry business and was nominated as an Entrepreneur of the Year. He holds an MBA and BBA in Finance and is a 2012 graduate of the Certificate in Private Capital Markets from the Graziadio Graduate School of Business at Pepperdine University, Malibu, California. He has been actively involved in multiple non-profit boards including Eckerd College, Tampa Bay Research Institute, and others. Mark is a regular international speaker and has participated in over 250 international conferences and has had more than 2,000 articles published online and in ABA Banking Journal, Mergers & Acquisitions, BCR, FCI and other commercial finance global industry publications both online and in hard copy. He has also contributed to several editions of the World Factoring Yearbook, published by FCI and BCR on a global basis.

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Mateusz Czarnecki Head of Product Management at Comarch

Head of Product Management for Comarch EDI / E-Invoicing, associated with Comarch S.A. since 2014. Responsible for the strategic development of solutions for digitizing business processes related to document exchange in the international market. In his daily work, he draws on previous experience as a business analyst, knowledge administrator, and implementation consultant. A graduate of the Department of International Management at the Cracow University of Economics.

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Bram Fouache Partner at Deloitte

Bram is a Partner in Deloitte Belgium’s Indirect Tax team, specializing in the automation and transformation of indirect tax processes. He leads Deloitte Belgium’s e-invoicing initiative and is an active member of Deloitte’s Global Centre of Excellence for e-invoicing and e-reporting. Recognized for his pragmatic approach, Bram provides strategic guidance on VAT, e-invoicing, and e-reporting matters, helping clients navigate complex regulatory landscapes efficiently.

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Markus Körberg Head of Dynamics 365 Development and Operations at Scania Commercial Operations

Markus is leading the development of Microsoft Dynamics 365 Finance & Supply chain management for Scania Commercial Operations. This project is covering 55+ countries all over the world and puts high demands for a flexible organization and partner setup to handle legal requirements for invoicing.

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Paula Thomas Founder and CEO - Let's Talk Loyalty

Paula Thomas is an award-winning loyalty industry personality, who created “Let’s Talk Loyalty” in 2019 and “Loyalty.TV” in 2023, both of which are now leading media sources in the loyalty marketing industry globally. “Let’s Talk Loyalty” has now released over six hundred and fifty episodes, which to date have been downloaded over 350,000 times, and it is ranked in the top 2.5% of all podcasts worldwide. She is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

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Fionna Ronnie Head of Customer and Loyalty at TFG

50% Strategist, 50% Creative—I proudly embrace the title of 100% Futurist. My relentless energy and passion fuel the inventive thinking and creativity crucial to serving our TFG customers and advancing our brands. With over 18+ years of digital experience, I excel at harmonising business strategy with execution. My expertise encompasses developing omnichannel capabilities, launching cutting-edge digital products, and crafting exceptional customer strategies. In today's digital era, success requires a blend of experience and vision. Experience enables us to ask the right questions, while vision empowers us to adapt, solve problems, and lay the groundwork for future achievements. I am committed to a customer-first mindset in all my endeavours. This philosophy encapsulates my approach to leadership and ensures we always prioritise the customer. Through my journey, I’ve continually aimed to merge strategic insight with innovative execution, pushing boundaries and fostering growth. I believe in the power of a forward-thinking approach, always looking ahead to create impactful, lasting solutions.

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Debbie Hofman Global VAT Manager and Environmental Tax Manager at Agfa

With a background in fiscal law, Debbie took up multiple roles as an Indirect Tax Consultant for EY Belgium before joining Colruyt Group – one of Belgian’s largest retail players. In 2021, she joined the Agfa team, being engaged as a Global VAT and Environmental Tax Manager, monitoring Agfa’s global business in more than 40 markets.

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Maciej Sałata SME & Corporate Banking at Comarch

Consulting Director at Comarch (est. 1993), a provider of innovative software and IT services for financial institutions worldwide. Maciej has focused his career on helping banks drive innovation, explore new revenue opportunities, lower operating costs and improve user experience in the area of digital banking for corporate and SME customers. Having been in software development, project management and consulting for top banks, Maciej has acquired over 10 years of international experience in technology and business alike, which allow him to provide uniquely insightful solutions to problems faced by modern financial institutions.

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Marek Gajewski Chief Technology Officer at Japan Green Stamp Co.,Ltd. and Co-founder/CTO of CS2 Cyber Security Consulting Services

Marek is a seasoned IT professional specializing in cybersecurity, network infrastructure, and systems architecture, with a proven record of driving technological innovation and delivering results in Retail and Loyalty Marketing. He has held leadership roles including Chief Technology Officer at Japan Green Stamp Co., Ltd., and Co-founder/CTO of CS2 Cyber Security Consulting Services. Marek thrives in fast-paced environments, excels at problem-solving, and leverages his international experience, particularly in Japan, to deliver strategic technological solutions for businesses.

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Mohamad Dakalbab Director OSS - Inventory & Controllers at DU

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Peter Redan Ramirez Partnerships Manager at Globe Telecom

Peter has been in Globe for almost 7 years now and he has been with the Loyalty Program ever since. Starting out as the Globe Rewards Partnerships/Alliances lead he was able to expand the catalog of offers and partners a customer can redeem in the GlobeOne app and he has also moved to handle Globe Prepaid Loyalty for the past 2 years before stepping up to lead the Loyalty Program and its transformation this 2025. Introducing a new organizational structure and re-defining engagement to look beyond earning and burning or catalog management, the vision is to define true loyalty as building personal relationships with the customer, at scale.

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Araz Aliyev Head of Loyalty Programs at Azerbaijan Airlines

Araz is a seasoned executive and Head of Loyalty Programs at Azerbaijan Airlines. With over 14 years of experience across the insurance, digital solutions, and banking industries, he has developed customer-centric strategies that drive engagement and business growth. At Azerbaijan Airlines, he has transformed loyalty offerings through innovative initiatives focused on personalization, data-driven decision-making, and digital transformation. Araz specializes in designing loyalty programs that align with global aspirations and sustainability goals while enhancing customer experience and delivering measurable results.

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Bijou Daniel Head of Product - Loyalty and Operations at Alshaya Group