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Telco Loyalty Trends 2025: Are You Ready for What's Next?

Tuesday, June 10th 2025 - 10:00 AM (GMT) -

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About this event

Telco Loyalty Trends 2025: Are You Ready for What's Next?


📅 June 10, 2025 | 🕛 12:00 PM CEST | ⏱️ ~1 hour


About This Webinar

AI, economic pressures, and customer expectations are just a few of the forces changing customer loyalty in the telecom industry. With so much in flux, how can you stay competitive in 2025?
Join us for a forward-looking session focused exclusively on telco loyalty trends, where industry experts will share insights on the challenges and opportunities shaping the year ahead.
Get practical takeaways, hear real-world perspectives, and discover how leading telcos are preparing for the future of customer engagement.
🎁 Bonus: After the webinar, all participants will receive a brand-new e-book on telco loyalty in 2025, filled with expert insights and strategic recommendations to support your planning and execution.


💬 Join The Conversation With:

• Wojciech Gil - Business Solution Manager, Loyalty at Comarch
• Hadie Perkas - Head of Product and CEO at the European Loyalty Association (ELA), The BIG Handshake Loyalty
• George Gee - Strategy Consultant at The Loyalty People
• Peter Ramirez - Head of Loyalty Program at Globe


🧭 Agenda

12:00 – 12:10
Welcome and introduction


12:10 – 12:45
Discussion panel:
• Smart Personalization at Scale
How telcos can deliver smart, scalable personalization while addressing integration and privacy challenges.

• Customer Expectations for Seamless Omnichannel Experiences
The race to unify channels and overcome legacy system limitations to meet customer demands across digital and physical touchpoints.

• Increased Consumer Price Sensitivity and Inflationary Pressures
How telcos can maintain perceived value and customer loyalty with smart bundling and loyalty-driven differentiation.

12:45 – 13:00
Q&A session and summary


🎥 All registered participants will receive access to the full webinar recording.
📘 Plus: Be the first to get our upcoming e-book on telco loyalty trends for 2025, sent directly to your inbox after the event.


Hosted by

  • Guest speaker
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    Peter Ramirez Loyalty Program Head @ Globe Telecom

    Peter has been in Globe for almost 7 years now and he has been with the Loyalty Program ever since. Starting out as the Globe Rewards Partnerships/Alliances lead he was able to expand the catalog of offers and partners a customer can redeem in the GlobeOne app and he has also moved to handle Globe Prepaid Loyalty for the past 2 years before stepping up to lead the Loyalty Program and its transformation this 2025. Introducing a new organizational structure and re-defining engagement to look beyond earning and burning or catalog management, the vision is to define true loyalty as building personal relationships with the customer, at scale.

  • Guest speaker
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    George Gee Fractional Strategy Director @ The Loyalty People

  • Guest speaker
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    Hadie Perkas CEO and Founder @ The Gift Club, The BIG Handshake, The European Loyalty Association

    Having positively impacted the loyalty and rewards space for the past 10 years, Hadie is the CEO of The Gift Club and the recently formed European Loyalty Association. She is a trailblazer for building communities of people and businesses and getting them to work and play together productively through the delivery of unrivalled networking events and opportunities across Europe and beyond.

  • Guest speaker
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    Wojciech Gil Business Solution Manager @ Comarch

    With a proven track record in Telco and Retail Loyalty, Wojciech leads presales projects for high-profile clients across Europe. His expertise lies in identifying and addressing loyalty program needs, working seamlessly with production teams to craft tailored delivery plans and drive impactful product innovations. Before joining consulting, Wojciech was responsible for training delivery in industries such as airlines, telco, retail, and banking.

Comarch

For 30 years, Comarch has helped clients of major brands reach higher productivity thanks to implementing innovative IT solutions.

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