Getting the right tools for driving customer loyalty is one thing. Using market-proven methodology like DIAMETRICS® is another. Knowing how to use them effectively to gain a competitive advantage in today's data-driven business environment is something else entirely.
Analogically, building a successful marketing strategy involves taking a customer-centric, cross-functional approach throughout the whole organization. It also requires a deep understanding of the relationships between people and modern technologies. That's what we're here for.
There are countless important decisions needed to be made before one can bring a complex loyalty program to life.
Combining a robust technology, top-of-the-line customer experience, highly engaging content, relevant management of marketing resources, and solid fraud prevention policy - all at the same time - can be quite difficult. Don’t worry - we’ll take care of it.
The process of incorporating new technologies into one's business is one of our main areas of expertise.
Our goal is to help companies face the challenges posed by the digital revolution. Having many years of experience in running successful loyalty projects all around the world, we can be your guide on your way to becoming a digital leader.
27 Feb 2025
Every generation – Gen Z, Gen Y (Millennials), Gen X, Baby Boomers, and Silent Generation – has different preferences. Each of them brings unique expectations to their relationships with brands, from reward programs to digital-first engagement strategies. To build lasting customer relationships, in times of increasing competition, understanding needs of every generation and the principles of generational marketing is a key.
24 Feb 2025
How many loyalty apps does a CRM expert really have on their phone? Do they chase rewards, or do brand values keep them engaged?
20 Feb 2025
European consumers have no shortage of loyalty programs to choose from—so how loyal are they really, when switching brands is so easy? With Europeans joining fewer programs than the global average, surviving and standing out requires innovation, meaningful value, and a growing commitment to sustainability—more than just offering points.
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