2025 International Loyalty Awards’ Finalists Announced
We’re thrilled to announce that several of our clients have been nominated for the International Loyalty Awards 2025! Their dedication to creating outstanding loyalty programs has been recognized across multiple categories, highlighting their innovation, customer engagement, and strategic excellence.
Our Clients & Their Nominations
Essilor - Essilor Preferred Rewards
- Best B2B Loyalty Program Worldwide
Etihad - Etihad Guest
- Best Global Airline Loyalty Program
- Best Loyalty Program Transformation Worldwide
- Loyalty Trailblazer – Sudeep Mokal, Product and Operations Manager
Hellenic Fuels & Lubricants - BPme
- Best Global Eco/CSR/Community Loyalty Initiative
- Best Global Loyalty Launch or Initiative
- Best Loyalty Program Utilities Worldwide (Energy, Gas, Petrol, Service Station, Utilities)
ENOC - Yes Rewards
- Best Loyalty Program Utilities Worldwide (Energy, Gas, Petrol, Service Station, Utilities)
Nedbank - Greenbacks
- Best Global Loyalty Launch or Initiative
- Best Loyalty Program Marketing Campaign Worldwide
- Best Loyalty Program Transformation Worldwide
- Best Short-Term Loyalty Initiative Worldwide
Virgin Active South Africa - Virgin Active Rewards
- Best Global Loyalty Launch or Initiative
- Best Loyalty Initiative within Leisure, Experience & Entertainment
Hellenic Fuels & Lubricants - EKO Smile
- Best Loyalty Program Utilities Worldwide (Energy, Gas, Petrol, Service Station, Utilities)
- Best Strategic Partnership in Global Loyalty
- Best Use of Technology Worldwide in Loyalty
Alshaya Group - Aura
- Best Retail Loyalty Program of the Year Worldwide (Food Retail & Non-Food Retail)
- Best Strategic Partnership in Global Loyalty
- Outstanding Customer Experience
- International Loyalty Program of the Year - The Middle East
- Loyalty Trailblazer – Nida Unas, Director of Loyalty
Sasol - Sasol Rewards
- Best Loyalty Program Marketing Campaign Worldwide
- Best Loyalty Program Utilities Worldwide
Avios - IAG Loyalty
- Best Loyalty Program Marketing Campaign Worldwide
These nominations showcase how our clients are pushing the boundaries of loyalty innovation, enhancing customer engagement, and driving real impact across industries.
Moreover, our own specialists have been nominated as Loyalty Trailblazers: Lyudmyla Moskal, Business Solution Manager for Comarch Loyalty & CRM Solutions, and Jakub Socha, Sales Director for Africa & Turkey. Congrats!
We’re proud to support each of them on their loyalty journey and can’t wait to see them shine at the awards ceremony on May 15, 2025, in Dubai!
Before then, on February 14, the public can vote in two categories: 2025 International Loyalty Program of the Year and 2025 International SME Loyalty Program of the Year. Keep an eye out for the opportunity to support your favorite loyalty initiatives!
Congratulations and good luck to all the nominees!
