IDC MarketScape 2024: Comarch a Major Player Among Loyalty Software Providers in Retail
Comarch has been named a Major Player in the IDC MarketScape:“Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment (doc #US51234024, June 2024).”
According to the report, ”Comarch's main strength is its strategic focus on transactional loyalty. Retailers can design their loyalty strategy mix from multiple B2C promotions and rewards. Comarch's academic research acumen and R&D focus results in a catalogue of dedicated modules for selected offerings/multilevel loyalty, and subscriptions that enable retailers and travel companies to design, select, and personalize their final consumer's list of benefits.”
The report evaluated 13 vendors and positioned Comarch as a Major Player. The IDC MarketScape is an assessment tool providing a quantitative and qualitative overview of technology vendors across various markets.
For us, being recognized a “Major Player” in The IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment is a huge achievement and, we believe, a testament to the effectiveness, technological prowess, and vast potential of the Comarch Loyalty Marketing Platform.
“We are very proud that another independent research company, this time IDC, has included the Comarch in its report on loyalty software vendors. We believe this confirms Comarch's position in the loyalty solution provider industry” says Krystian Otfinowski, Head of Product Management at Comarch.
About the IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
