Meet Spenn – a New Digital Loyalty Currency Supported by Comarch
Spenn, operated by Spenn Group AS, is the new Nordic loyalty currency. It was formed through a partnership between Norwegian, a leading low-cost airline in the Nordic region, and Strawberry, a Nordic-based hotel and hospitality company. The new digital loyalty currency was launched on Comarch’s loyalty software, Comarch Loyalty Management.
The goal of Spenn is to provide users in the Nordic area with an opportunity to boost their reward earnings and redemption to get the most out of their loyalty program membership. Spenn can be earned and spent seamlessly on a wide range of services, including flights, hotel stays, plane seat reservations, and priority boarding. This way, Spenn challenges existing loyalty programs by offering greater flexibility and choice for members compared to current market options.
 | “We’ve always wanted to provide our customers with the best value possible – and Spenn enables members of all participating loyalty programs to use our single loyalty currency. The Spenn app allows users to effortlessly connect participating programs while enjoying exclusive offers. We’re really grateful to all our partners that made it possible. That, of course, includes Norwegian and Strawberry but also Comarch, whose technology has been supporting our loyalty initiatives,” says Kristian Kolstad, Chief Technology Officer at Spenn. |
To start using the digital loyalty currency, Norwegian Rewards and Strawberry members need to download the Spenn app, link their existing Norwegian and Strawberry membership accounts. The currency can then freely be earned and redeemed across both partners. The value of Spenn depends on what a passenger chooses to spend it on and the special offers available.
Although the initiative is now limited to Norwegian and Strawberry’s services, Spenn Group plans to expand with new partners across the Nordic region in the future.
 | “We’re very happy to have participated in the launch of Spenn. By providing our robust technology platform, we helped the new company reach its objective of bringing customers as many benefits as possible in just one loyalty solution. It’s great to know that Comarch Loyalty Management is being used for as creative and innovative projects as Spenn,” adds Piotr Kozłowski, Vice President Consulting at Comarch. |
About Spenn
Spenn is an innovative loyalty currency designed to simplify earning and spending across various brands. It originated from a collaboration between Strawberry, a Nordic hospitality leader with over 225 hotels, and Norwegian Air Shuttle, a top European low-cost airline. Spenn enables members to enjoy a unified loyalty experience, offering benefits such as a versatile currency, expanded product and service choices, and personalized rewards. With plans to grow its partner network, Spenn aims to enhance user engagement and provide a seamless, cross-brand loyalty platform.
About Comarch
Founded in 1993 in Kraków, Poland, Comarch is one of the biggest IT companies in Europe, carrying out projects for the leading Polish and global brands in the most important sectors of the economy, such as telecommunications, finance, banking, insurance, services, and public administration. Tens of thousands of well-known brands in over 100 countries on six continents have used Comarch services, including Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, Heathrow Airport, Heineken, ING, LG U+, Orange, Telefónica, T-Mobile, and Vodafone.
