Comarch rolls out a new loyalty program for SAS
Scandinavian Airlines System, the leading airline within Scandinavia, has chosen the Comarch Loyalty Management to enrich its frequent flyer programs "EuroBonus" and “SAS Credits”. The project will focus on the implementation of various modules offered by Comarch: Comarch Loyalty Management – as a main part of loyalty administration, Comarch Customer Engagement and Comarch Smart Analytics.
Comarch Loyalty Management will provide a robust platform to handle over 4 million members of the “EuroBonus” loyalty program which is dedicated to individual customers. The new platform will be fully integrated with frequent flyer programs of 27 airlines, as a result of SAS`s membership in Star Alliance. The same modules will be delivered by Comarch to operate “SAS Credits”. This solution is specially designed to be used by small and medium-sized enterprises. Currently SAS Credits has almost 45,000 corporations in 20 markets globally.
Moreover, Comarch’s innovative and tailor-made loyalty program for SAS will gather and analyze a database of passengers who fly with Scandinavian airlines and create an effective market segmentation. Thanks to those data, the carrier can adapt its commercial offers to the needs of the clients.
– The decision reached by SAS to choose our tool for loyalty program management is a great honor for us. The contract with the carrier proves that the Comarch brand is perceived as a reliable and trustworthy partner, what in the Scandinavian market, in addition to high quality products, is essential in business, says Piotr Kozłowski, VP Consulting Comarch.
̶ So far SAS loyalty proposition relied on an in-house built system, which required scaling to meet new market challenges. That led SAS to look for an innovative and reliable IT platform, which would significantly enhance its current loyalty propositions for individual, corporate and cargo customers. We are happy to have found this solution and look forward to the collaboration with Comarch, says Peter Muld, Business Chief Information Officer, SAS Group IT.
SAS is the leading airline within Scandinavia and offers as a member of Star Alliance, together with 27 partners, 1,300 destinations worldwide in 193 countries.
Comarch Loyalty Management is a part of Comarch CRM & Marketing platform and provides the clients with cutting-edge IT solutions made for comprehensive management of loyalty programs. Among the airlines that have chosen CLM are: JetBlue Airways, Turkish Airlines, Azul Airways, S7, Brussels Airlines, CEBU Pacific.
