Resources Library

27 Feb 2025

Every generation – Gen Z, Gen Y (Millennials), Gen X, Baby Boomers, and Silent Generation – has different preferences. Each of them brings unique expectations to their relationships with brands, from reward programs to digital-first engagement strategies. To build lasting customer relationships, in times of increasing competition, understanding needs of every generation and the principles of generational marketing is a key.

24 Feb 2025

How many loyalty apps does a CRM expert really have on their phone? Do they chase rewards, or do brand values keep them engaged?

20 Feb 2025

European consumers have no shortage of loyalty programs to choose from—so how loyal are they really, when switching brands is so easy? With Europeans joining fewer programs than the global average, surviving and standing out requires innovation, meaningful value, and a growing commitment to sustainability—more than just offering points.