The loyalty landscape for telecom operators is at a turning point. With over 5.6 billion mobile subscribers worldwide, telcos face growing pressure to retain customers in a market where switching is easy, expectations are rising, and loyalty can be lost in an instant.
Today’s consumers interact with brands across multiple channels, and while loyalty program memberships have reached record levels, true engagement remains elusive. Traditional approaches—discounts, points, retention bundles—are no longer enough.
Modern customers expect:
✔️ Real-time, personalized experiences
✔️ Value-driven, transparent rewards
✔️ Control over how their data is used
This free e-book explores:
Don’t get left behind—download your copy today and discover how to build stronger, future-ready loyalty in telecom.
In telco, gamification can play a crucial role in making loyalty programs more attractive and engaging for customers on a daily basis. It can be used to incentivize customers to take various actions – whether to increase sales or to engage customers in eco-conscious initiatives. Ultimately, gamification is about delivering fun, which is key to a successful loyalty program."
Wojciech Gil
Business Solution Manager,
Loyalty at Comarch
Telcos have offered attractive rewards for years, but now it’s time to get personal. Generic perks aren’t enough — loyalty needs to be built around meaningful, tailored experiences based on what truly matters to each customer."
George Gee
Strategy Consultant at The Loyalty People
Loyalty isn’t just about transactions — it’s built within communities. Telcos often overlook the power of NPS, yet customers who become promoters are not only loyal users but also valuable ambassadors. Measuring NPS challenges brands to look deeper into customer expectations and create experiences that truly inspire loyalty and advocacy.”
Peter Ramirez
Head of Loyalty Program at Globe Telecom